Resources for creating a product or service that sells itself. The landing page copy and promotions will easily follow.
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You must understand your customer before you can create an offer for them. Do. Not. Skip. This. If you do, you will eventually redo your entire offer.
What You NEED To Understand For Your Social Media Business - Understand the basics of traffic, offers, and funnels (how you make sales)
The First Thing To Do When Starting an Online Business - Choosing a starving market, sub-market, and niche market.
Narrowing Further + The Start of Market Research - Specifying your target audience, creating your avatar, reading their minds, and customer avatar creation.
Market Sophistication, Customer Awareness, and Research - Understanding how to market to specific people within your audience + market research.
Why Your Copy, Promotions, & Sales Calls Suffer - How to break down surface level problems into deep problems that cause them to take action.
Standing Out From The Competition (Your USP) - How to make yourself stand out from the sea of other offers.
Your Entire Marketing Strategy In One Sentence - Your main marketing message.
The Godfather Offer - A Plug & Play Template - Fill this out to organize and understand your offer on a deeper level + what makes it irresistible.
Offer Creation - Pricing - How to price your low and high ticket offers.
The Offer is Your Product - Understanding what an "offer" is compared to a product or service.
Offer Stacking For More Sales & Negotiation - Creating different tiers of your offer to increase conversions.